Ear Science Center: Specialized in Hearing Aids, Cochlear Implants & Speech Therapy - Siliconindia.com
The Audiology Industry: An Overview
In order to arrive at a conclusion, one must first make an overall analysis of the industry. As far as the audiology industry is concerned, there is a veil of complications involved. Dr. Vikrant states, “The current scenario is a bit tricky. On one side you have a huge opportunity with a lot of patients requiring the services. While on the other hand, because patients have very few options to choose from, sometimes they are misleading because there is a lot of demand but suppliers are few. There is a possibility that the patient can get a bit mishandled. Where we try to stand out is despite knowing that there is huge potential, we are not after huge numbers. It's not churning like a factory and we want it to grow like that.”
In terms of speech, when one talks of audiology clinics, most of them will only get hearing aids and nothing else because that's where the revenue comes in. The revenue is obviously important but what happens to the children who are born with hearing loss or children with speech problem? A cochlear implant is popular for children to treat the hearing loss but a lot of hard work required. With hearing aids, 3 hours of time is enough from testing to fitting a device but for a child, in order to implement the same, 3-3.5 years are required.
"Ear science centre is only 5 years old and has a long way to go. In line with the milestones it has been able to cover over the last years,the company has plans to penetrate the market in better and newer ways"
Ear Science Centre as the Disruptor
Hearing assessment is a very standard protocol which would be available everywhere. But in the case of children, Ear Science Centre would test their hearing to the finest decibel and accuracy. Testing adults is an easy process which is why it doesn't need many sophisticated instruments because an adult is always eligible for a response. This process is the same anywhere in India but the trick lies when it comes to testing children. A child will not give responses, it would not understand.
It has a specific set of tests which has tests like OAE, ASSR, Tympanometry and COCHLEAR microphonics. Based on these 5 tests, it is able to diagnose the nature of hearing the loss in case of a child. “When we talk about hearing aids, we are not associated only with one manufacturer. Right now, we are associated with Resound, Oticon, Cochlear, Sivantos, Seimens & Interacoustics which are some of the leading audiology equipment manufacturers in the world”, asserts Dr. Vikrant.
As the Hard Work Paid
The cost of cochlear implants for children can cost up to 8.5 lakhs in India. For the middle and lower middle class to bear this kind of cost is a little too burdensome. Ear Science Centre started posting CSR letters to established corporations acting in India. One such letter also reached the mailbox of Ratan Tata and he reverted back offering help and appreciation. He had shown empathy towards the cause and appreciated Dr. Vikrant for his dedication towards his countrymen.
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