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Semrush Acquires Search Engine Land

Semrush, a leading online visibility management and content marketing SaaS platform, today acquired Third Door Media, our parent company. In addition to Search Engine Land, Semrush acquired all of Third Door Media's brands:

What does this mean for you? Search Engine Land's mission to inform and educate you on all the latest developments in search marketing will remain the same. 

We will continue to cover the latest breaking news, share insights, analyze the latest trends and provide helpful content.

Search marketing has been a community since the profession began. Search Engine Land and Semrush have been supporting the profession with tools and content for nearly 20 years. Combining the resources of the two organizations will enhance their ability to serve the community. 

The missions of helping marketers do their job better are aligned. Search Engine Land has done it with news and actionable advice, while Semrush provides the tools and education needed to implement much of that advice.

What happens to Search Engine Land and SMX? We continue to do our job bringing you independent news coverage, analysis and contributions from expert columnists.

  • I will continue as Search Engine Land's Editorial Director.
  • Anu Adegbola will continue as our Paid Media Editor. 
  • Barry Schwartz (who has written for Search Engine Land since it launched in 2006) will continue tirelessly reporting on the latest search news.
  • SMX Next will happen Nov. 13-14. Make sure to register for free here – the agenda is here.

    As for the future of SMX – Advanced, Next and Master Classes – we'll have lots of exciting news to announce in the near future.

    Here's the press release announcing the deal from Semrush.

    Digital marketing publisher Third Door Media acquired by Semrush; brands include Search Engine Land, MarTech, SMX, and Digital Marketing Depot

    October 16, 2024 – Third Door Media, a prominent marketing education company and publisher focused on search and marketing technology, has been acquired by Semrush (NYSE: SEMR), a leading online visibility management SaaS platform. The partnership means Semrush will enrich resources, content and industry insights for marketers, while Third Door Media's portfolio of Search Engine Land, MarTech, Search Marketing Expo, and Digital Marketing Depot, will continue to operate as standalone brands.

    Founded in 2006, Third Door Media's properties are amongst the oldest and largest providers of search engine and digital marketing trends. This acquisition marks a significant milestone for the industry, bringing together two leaders in the digital marketing and SEO sector. Marketers will now have greater access to resources and insights that will enhance their strategies and business outcomes. Integrating Third Door Media's assets into Semrush's ecosystem is expected to deliver unparalleled value and innovation to brands and marketers.

    "The addition of Third Door Media's platforms to Semrush's portfolio not only enhances our content and educational offerings for our customers, it also substantially expands the reach of our world class programming," said Andrew Warden, Chief Marketing Officer at Semrush. "This is all part of our commitment to inspire and equip both current and future generations of digital marketers with the know-how to succeed in an increasingly competitive landscape."

    The acquisition will allow Semrush's growing customer base to have access to industry leading marketing tools, education, and top-tier training from industry experts and practitioners. 

    Marketers have relied on Third Door Media as a first stop for advanced, timely information on technical marketing technology tactics, strategies, and news. Integrating with Semrush amplifies Third Door Media's ability to innovate and expand its reach, while ensuring it remains at the forefront of providing essential insights and education to marketers worldwide.   

    "Similar to Third Door Media, Semrush empowers high performing marketers and businesses, and their commitment to helping others succeed made this an ideal fit," said Third Door Media founder Chris Elwell. "This acquisition marks an exciting chapter for us and by combining forces we plan to enrich our digital marketing education and content offerings."

    About Semrush

    Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, advertising, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush is headquartered in Boston and has offices in Trevose, Austin, Dallas, Florida, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.

    About Third Door Media

    Third Door Media empowers digital marketing professionals by providing trusted content and educational services. The company publishes MarTech and Search Engine Land, which are leading trade publications for marketers. It also is the producer of the MarTech Conference and Search Marketing Expo – SMX conference series. The company is also a leading provider of marketing solutions to purveyors of software and services to the marketing community. Those services include lead generation, content creation and content amplification. "MarTech" and "SMX" are registered trademarks of Third Door Media, Inc.

    Forward-looking Statements

    This press release contains forward-looking statements within the meaning of the federal securities laws, which are statements that involve substantial risks and uncertainties. Forward-looking statements generally relate to future events or our future financial or operating performance. In some cases, you can identify forward-looking statements because they contain words such as "may," "will," "shall," "should," "expects," "plans," "anticipates," "could," "intends," "target," "projects," "contemplates," "believes," "estimates," "predicts," "potential" or "continue" or the negative of these words or other similar terms or expressions that concern our expectations, strategy, plans or intentions. Forward-looking statements include, but are not limited to, enrichment of content and resources, access to leading tools, operation of Third Door Media as a stand alone brand, value and innovation provided to brands and marketers, support for long term vision, product development and consumer growth.

    The forward-looking statements contained in this release are also subject to other risks and uncertainties, including those more fully described in our filings with the Securities and Exchange Commission ("SEC"), including in the sections entitled "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in our filings with the Securities and Exchange Commission ("SEC"), including our most recent annual report on form 10-K, and our subsequently filed quarterly reports and other SEC filings. Although we believe that our plans, intentions, expectations, strategies and prospects as reflected in or suggested by those forward-looking statements are reasonable, we can give no assurance that the plans, intentions, expectations or strategies will be attained or achieved. The forward-looking statements in this release are based on information available to us as of the date hereof, and we disclaim any obligation to update any forward-looking statements, except as required by law. These forward-looking statements should not be relied upon as representing our views as of any date subsequent to the date of this press release.

    Additional information regarding these and other factors that could affect our results is included in our SEC filings, which may be obtained by visiting our Investor Relations page on its website at investors.Semrush.Com or the SEC's website at www.Sec.Gov.

    Media Contacts

    Jena SullivanSenior Public Relations ManagerSemrush Holdings, Inc.[email protected]

    Lauren Donovan Director of Marketing Third Door Media[email protected]


    Subscription Management Firm Zuora Agrees To Be Acquired For $1.7B

    Zuora, a company selling software to help businesses manage their subscription-based services, has agreed to be acquired by private equity firms GIC and Silver Lake for $1.7 billion.

    The all-cash deal is expected to close in Q1 2025, subject to approvals and customary closing conditions. It'll take Zuora, which is currently publicly traded, private. Tien Tzuo, Zuora's CEO and chairman, will continue to lead the company.

    "Since our founding, Zuora has evangelized the shift to the subscription economy and evolution to complex revenue models, providing technology necessary to monetize products and services," Tzuo said in a press release. "As a private company, with the support and expertise of Silver Lake and GIC, our monetization suite will continue to lead in the marketplace."

    Tzuo, along with K.V. Rao and Cheng Zou, founded Redwood City, California-based Zuora in 2007. Rao and Zou were engineers at WebEx, while Tzuo was chief strategy and marketing officer at Salesforce.

    The idea behind Zuora was a platform for orchestrating businesses' various billing systems, with an emphasis on subscription management. Over the past decade, Zuora has slowly expanded its offerings through mergers and acquisitions, purchasing subscription invoicing and billing startup Frontleaf, subscription experience platform Zephr, and revenue recognition software provider Leeyo.

    Today, Zuora offers tools to help companies keep track of subscription payments, pricing, and accounting, and a marketplace of apps built on top of Zuora's services. Most recently, Zuora launched a product to automate the process of reconciling and analyzing revenue while enabling firms to measure the impact of their subscription businesses.

    Before going public in 2018, Zuora raised $250 million in venture capital from investors including Benchmark, Greylock, and Salesforce's Marc Benioff. In August, the ~1,500-employee company's market cap was hovering around $1.39 billion.

    In its most recent fiscal quarter (Q2 2025), Zuora beat expectations, reporting adjusted earnings per share of 19 cents, up from seven cents in Q2 2024, on revenue of $115.4 million, up 7% year-over-year.

    "Zuora's best-in-class software powers the revenue engines for many of the largest and most exciting companies today," said Choo Yong Cheen, chief investment officer of private equity at GIC, and Eric Wilmes, head of private equity, Americas at GIC, said in a joint statement. "With rapid growth in the subscription economy, company requirements are becoming increasingly complex. Having established the category, Zuora's products and experience position it for continued market leadership."

    Zuora's acquisition comes on the heels of another major take-private PE deal. This morning, Permira completed its acquisition of Squarespace after upping its bid to $7.2 billion.

    PE mega-deals have surged this year, on track to challenge the 22-year record set in 2021. In Q2, PE firms announced 122 deals worth $196 billion, making it the strongest period for PE capital deployment since the downturn began in Q3 2022, according to EY.


    BM Technologies To Be Acquired By First Carolina Bank For $67 Million

    BM Technologies Stockholders to Receive $5.00 Per Share in Cash, Representing 55% Premium to Market

    RADNOR, PA / ACCESSWIRE / October 25, 2024 / BM Technologies, Inc. (NYSE American:BMTX) ("the Company" or "BMTX"), one of the largest digital banking platforms, today announced it has entered into a definitive agreement to be acquired by First Carolina Bank ("FCB" or "First Carolina") pursuant to which First Carolina will purchase all outstanding BMTX shares of common stock for $5.00 per share in an all-cash transaction with an equity value of approximately $67 million.

    Under the terms of the agreement, BM Technologies stockholders will receive $5.00 per share in cash, which represents a 55% premium to the trading price per share of BM Technologies common stock as of October 24, 2024 and a 90% premium to market as of August 14, 2024, the day before BM Technologies disclosed that it had received inbound interest. Upon completion of the transaction, BM Technologies will become a wholly owned subsidiary of First Carolina Bank and shares of BM Technologies' common stock will no longer be listed on the New York Stock Exchange. BM Technologies will continue operating under the BM Technologies name and be led by Jamie Donahue, current President and Chief Technology Officer of BMTX.

    Luvleen Sidhu, Founder, Chair and CEO of BMTX said,"We are excited to announce this transaction with our partner bank, First Carolina. This transaction not only delivers a significant premium to our stockholders but will also bring enhanced banking services and technology to all current BMTX customers as well as current and future FCB customers. After closing, I look forward to supporting Jamie and the FCB team in integrating BMTX successfully and supporting their future growth plans while exploring new opportunities for the next phase of my career."

    Ron Day, CEO of First Carolina Bank, stated, "Currently serving over 700 campuses, BMTX gives our bank a nationwide deposit gathering business and the opportunity to expand banking relationships with the institutions and their students across the United States. We believe this is a game-changing combination, and we are thrilled for the employee, customer, and shareholder bases of both companies."

    The merger agreement has been approved by both the Boards of BMTX and First Carolina Bank and is subject to stockholder approval by stockholders of BMTX. The parties expect the transaction to close in the first quarter of 2025, subject to the satisfaction of customary closing conditions.

    Story Continues

    Advisors

    White & Case LLP acted as legal counsel to BMTX and Janney Montgomery Scott advised and provided a Fairness Opinion to the board of directors of BMTX.

    About BM Technologies, Inc.

    BM Technologies, Inc. (NYSE American: BMTX) - formerly known as BankMobile - is among the largest digital banking platforms in the country. It is focused on technology, innovation, easy-to-use products, and education with the mission to financially empower millions of Americans by providing a more affordable, transparent, and consumer-friendly banking experience. BM Technologies, Inc. (BMTX) is a technology company and is not a bank, which means it provides banking services through its partner bank. More information can be found at www.Bmtx.Com.

    About First Carolina Bank

    First Carolina Bank is a North Carolina state-chartered bank headquartered in Rocky Mount, North Carolina, with approximately $3.1 billion in total assets as of September 30, 2024. First Carolina Bank has full-service banking offices in: Rocky Mount, Raleigh, Wilmington, Cary and Reidsville, North Carolina; Virginia Beach, Virginia; Columbia and Greenville, South Carolina; and Atlanta, Georgia. To learn more about First Carolina Bank, please visit our website at www.Firstcarolinabank.Com.

    Forward Looking Statements

    Certain statements in this communication are "forward-looking statements" within the meaning of federal securities laws and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect, among other things, the Company's current expectations, assumptions, plans, strategies and anticipated results. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that may differ materially from those contemplated by the forward-looking statements, which are neither statements of historical fact nor guarantees or assurances of future performance.

    There are a number of risks, uncertainties and conditions that may cause the Company's actual results to differ materially from those expressed or implied by these forward-looking statements, including but not limited to: (i) uncertainties as to the timing of the Merger; (ii) the risk that the Merger may not be completed on the anticipated terms in a timely manner or at all; (iii) the failure to satisfy any of the conditions to the consummation of the Merger, including receiving, on a timely basis or otherwise, the required approvals of the Merger by the Company's stockholders; (iv) the possibility that competing offers or acquisition proposals for the Company will be made; (v) the possibility that any or all of the various conditions to the consummation of the Merger may not be satisfied or waived, including the failure to receive any required regulatory approvals from any applicable governmental entities (or any conditions, limitations or restrictions placed on such approvals); (vi) the occurrence of any event, change or other circumstance that could give rise to the termination of the Merger Agreement, including in circumstances which would require the Company to pay a termination fee; (vii) the effect of the announcement or pendency of the transactions contemplated by the Merger Agreement on the Company's ability to retain and hire key personnel, its ability to maintain relationships with its customers, suppliers and others with whom it does business, or its operating results and business generally; (viii) risks related to diverting management's attention from the Company's ongoing business operations; (ix) the risk that stockholder litigation in connection with the transactions contemplated by the Merger Agreement may result in significant costs of defense, indemnification and liability; (x) certain restrictions during the pendency of the Merger that may impact the Company's ability to pursue certain business opportunities or strategic transactions; (xi) uncertainty as to the timing of completion of the Merger; (xii) risks that the benefits of the Merger are not realized when and as expected; (xiii) legislative, regulatory and economic developments; and (xiv) (A) the risk factors described in Part I, Item 1A of Risk Factors in the Company's Annual Report on Form 10-K for the year ended December 31, 2023 and (B) the other risk factors identified from time to time in the Company's other filings with the Securities and Exchange Commission (the "SEC"). Filings with the SEC are available on the SEC's website at http://www.Sec.Gov.

    Many of these circumstances are beyond the Company's ability to control or predict. These forward-looking statements necessarily involve assumptions on the Company's part. These forward-looking statements may include words such as "believe," "expect," "anticipate," "estimate," "intend," "plan," "project," "should," "may," "will," "might," "could," "would," or similar expressions. All forward-looking statements attributable to the Company or persons acting on the Company's behalf are expressly qualified in their entirety by the cautionary statements that appear throughout this communication. Furthermore, undue reliance should not be placed on forward-looking statements, which are based on the information currently available to the Company and speak only as of the date they are made. The Company disclaims any intention or obligation to update or revise publicly any forward-looking statements.

    The Company and its directors, executive officers and other members of management and employees, under SEC rules, may be deemed to be "participants" in the solicitation of proxies from stockholders of the Company in favor of the proposed transaction. Information about the Company's directors and executive officers is set forth in the Company's Proxy Statement on Schedule 14A for its 2024 Annual Meeting of Shareholders, which was filed with the SEC on April 29, 2024. To the extent holdings of the Company's securities by its directors or executive officers have changed since the amounts set forth in such 2024 proxy statement, such changes have been or will be reflected on Initial Statements of Beneficial Ownership on Form 3 or Statements of Change in Ownership on Form 4 filed with the SEC. Additional information concerning the interests of the Company's participants in the solicitation, which may, in some cases, be different than those of the Company's stockholders generally, will be set forth in the Company's proxy statement relating to the proposed transaction when it becomes available.

    Additional Information and Where to Find It

    This communication may be deemed to be solicitation material in respect of the proposed acquisition of the Company by Parent. In connection with the proposed transaction, the Company intends to file relevant materials with the SEC, including the Company's proxy statement in preliminary and definitive form. INVESTORS AND STOCKHOLDERS OF THE COMPANY ARE URGED TO READ ALL RELEVANT DOCUMENTS FILED WITH THE SEC, INCLUDING THE COMPANY'S PROXY STATEMENT (WHEN THEY ARE AVAILABLE), BECAUSE THEY CONTAIN OR WILL CONTAIN IMPORTANT INFORMATION ABOUT THE COMPANY, PARENT AND THE PROPOSED TRANSACTION. Investors and stockholders of the Company are or will be able to obtain these documents (when they are available) free of charge from the SEC's website at www.Sec.Gov, or free of charge from the Company by directing a request to the Company at 201 King of Prussia Road, Suite 650, Wayne, PA 19087, Attention: Investor Relations or at tel: (877) 327-9515.

    No Offer or Solicitation

    This communication is not intended to and shall not constitute an offer to buy or sell or the solicitation of an offer to buy or sell any securities, or a solicitation of any vote or approval, nor shall there be any offer, solicitation or sale of securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction.

    Contact Information

    Investors:

    Ajay Asija, Chief Financial OfficerBM Technologies, Inc.Aasija@bmtx.Com

    SOURCE: BM Technologies

    View the original press release on accesswire.Com






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